Video is a powerful marketing opportunity that isn’t going away anytime soon. The Head of Instagram recently shared that Instagram is no longer a photo-sharing app and that the company is looking to “embrace video more broadly”. Let’s be honest, we should have seen this coming. It’s time to get out of our comfort zone, and get comfy on videos.

We all know that video is a great way to connect. However, like many people, I was petrified of showing up on video. But I challenged myself to show up on Instagram stories every day for 30 days. Here’s what happened.