You’ve probably heard how important it is to choose a niche. But choosing your niche can be overwhelming and confusing. It can bring up fears of feeling “boxed-in” or fears of “cutting-out” clients *which BTW is totally not true*. If you’re wondering what the heck a niche is, before I go on, a niche is simply a focus zone that you can serve (or learn to serve) really darn well. And when you find it, leads, cash and ease shall follow.