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Practical advice, real stories and creative tips to help you grow your business on your terms.

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The do's and don'ts of freelancer VIP days

VIP days are fast becoming one of my fave ways to work with clients as a freelance copywriter. I love being able to get in and out quickly, deliver high-impact work, and stay 100% focused on one thing at a time (single-tasking baby)! Here are some things to consider if you want to start building day rates into your biz.

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Do I need a niche? Plus how to choose a niche as a freelancer?

You’ve probably heard how important it is to choose a niche. But choosing your niche can be overwhelming and confusing. It can bring up fears of feeling “boxed-in” or fears of “cutting-out” clients *which BTW is totally not true*. If you’re wondering what the heck a niche is, before I go on, a niche is simply a focus zone that you can serve (or learn to serve) really darn well. And when you find it, leads, cash and ease shall follow.

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Three big lessons after three years of freelancing

Three years ago I said sayonara to being an employee and lept into full-time freelance life. I’d been picking up freelance copywriting jobs while in a marketing manager role, and when things got a little stagnant and I had no more room to grow, I knew it was finally time to make my side-hustle my full-time job. 

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Should you ditch the title “freelancer”?

I’ll happily call myself a freelancer when introducing myself, but I recently discovered that a lot of other creatives are hesitant to do so. In this blog, I’ll unpack what a freelancer is (spoiler alert…you probably are one) and help you determine if the word “freelancer“ could be holding you back.

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